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Nov 06, 2008


Google's Achilles heal is in part the future standardization to machine parse-able/comprehensible information structures and "semantic rank" (instead of Pagerank), which takes away Google's advantage in search technology. The other part of their Achilles heal is the one that will ultimately dislodge them from their current position and their aim to be the One Machine. That part is P2P search, P2P applications and ultimately P2P economy.See: http://evolvingtrends.wordpress.com;)

For the sake of Completeness: Google states on its Social Graph page that they are currently indexing the public Web for XHTML Friends Network (XFN), Friend of a Friend (FOAF) markup and other publicly declared connections.http://code.google.com/apis/socialgraph/And that this works quite effectively is apparent on this page - try this search for Andreas Blumauer on Google sets (N.B. normally youd have to add more than one item/person to make Google sets work):http://labs.google.com/sets?hl=enq1=Andreas+Blumauerq2=q3=q4=q5=btn=Large+SetGoogle returns so many connected people, because all of them are listed on this semantic wiki page:http://wiki.semantic-web.at/

I guess, as you're suggesting, that they're simply not advertising these positions openly - or identify people inhouse who have skills in that area. Surreptitious development seems to be their strategy - if you take a look at my own Google Profile (link behind my name), and Google profiles in general, you might also think: "Hey, there is some kind of social networking growing there!"

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